Brazilian Creative Club
//Anger
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People who work in advertising usually love what they do. But like any love story, this one also walks hand in hand with anger: anger at the blank page, anger at the client’s feedback, anger at the budget and so on.
All that frustration just to come up with the kind of idea that makes everyone else mad: “How didn’t I think of that first?!”
To announce Brazil’s 44th Creative Club Annual, we decided to embrace a very familiar part of the creative process: anger.
_tagline:
>> You get really mad until you get an idea that makes people go mad. <<
People who work in advertising usually love what they do. But like any love story, this one also walks hand in hand with anger: anger at the blank page, anger at the client’s feedback, anger at the budget and so on.
All that frustration just to come up with the kind of idea that makes everyone else mad: “How didn’t I think of that first?!”
To announce Brazil’s 44th Creative Club Annual, we decided to embrace a very familiar part of the creative process: anger.
_tagline:
>> You get really mad until you get an idea that makes people go mad. <<
_main film:
_social films:
Pet peeves are kind of part of our job. But they make us angry. Very angry. So, we used some of these to call for entries for Brazil's 44th Creative Club Annual on social media.
Pet peeves are kind of part of our job. But they make us angry. Very angry. So, we used some of these to call for entries for Brazil's 44th Creative Club Annual on social media.
_posters:
A series of posters portraying more examples of things that make us mad during the creative process.
A series of posters portraying more examples of things that make us mad during the creative process.
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// 45th Brazilian Creative Club Annual . TV, Cinema & Other Screens - In Book
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