LEONARDO
MARÇAL™

Senior Creative Copywriter // CD

Budweiser
//NFL




Budweiser asked us to create an integrated campaign to launch their sponsorship of National Football League (NFL) activities and broadcasts in Brazil. The brief was to showcase the shared values between their way of brewing beer and the universe of football.








_social + mobile:

An interactive version created for Facebook on which each 180o angle of the screen showed  a different version of the film that worked with the same voice over, thus connecting the common values between Budweiser and Football.



_videocase: 







// Facebook Awards Latam 2016 - Innovation


📬  leomarcal87@gmail.com