LEONARDO
MARÇAL™

Senior Creative Copywriter // CD

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Buddies
//Club Social



Club Social - the number one cracker in Brazil - needed a fully integrated but low budget campaign to reinforce its main feature: its portability. So we based the whole campaign on a very famous pun in Brazil: "Mário? Que Mário? Aquele que te comeu atrás do armário!", literally, "Mário? Which Mário? That one who ate you behind the cabinet!".



_TV spots:







_OOH:

We created a series of unique pieces, personalized not just with texts but also with personas.



+ indoor media:





_social:

The campaign also worked with a series of posts and other content specifically made for social media.
On YouTube we used Vogon to create dozens of videos personalized for the most diverse types of searches.



+ vogon:














📬  leomarcal87@gmail.com