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Buddies
//Club Social
//Club Social
Club Social - the number one cracker brand in Brazil - needed a fully integrated, low-budget campaign to reinforce its main feature: portability.
So we built the entire campaign around a very famous Brazilian pun that revolves around places: “Mário? Que Mário? Aquele que te comeu atrás do armário!”, which literally translates to “Mario? Which Mario? The one who ate you behind the cabinet”.
So we built the entire campaign around a very famous Brazilian pun that revolves around places: “Mário? Que Mário? Aquele que te comeu atrás do armário!”, which literally translates to “Mario? Which Mario? The one who ate you behind the cabinet”.
_TV spots:
_OOH:
We created a series of unique pieces, personalized not just with texts but also with personas.
We created a series of unique pieces, personalized not just with texts but also with personas.
“Gus? That one who ate you on the bus!"
“Mark? That one who ate you in the park!"
“Smith? That one who ate you in the street"
“Marge? That one who ate you at the vernissage"
+ indoor media:
“Cliff? That one who ate you in the lift!"
“Raul? That one who ate you at the school!"
“Jess? That one who ate you in the class!"
_social:
The campaign also included a series of posts and other pieces of content created specifically for social media.
On YouTube, we used Vogon to generate dozens of personalized videos tailored to a wide variety of user searches.
The campaign also included a series of posts and other pieces of content created specifically for social media.
On YouTube, we used Vogon to generate dozens of personalized videos tailored to a wide variety of user searches.
+ vogon:
📬 leomarcal87@gmail.com