Club Social

Club Social - the number one cracker in Brazil - needed a fully integrated but low budget campaign to reinforce its main feature: its portability. So we based the whole campaign on a very famous pun in Brazil: "Mário? Que Mário? Aquele que te comeu atrás do armário!", literally, "Mário? Which Mário? That one who ate you behind the wardrobe!".

(If you are not a portuguese speaker, it's like saying "What did the banana "or Club Social" say to the vibrator? I don't know what you're shaking for, she's gonna eat me").

_TV spots:


We created a series of unique pieces, personalized not just with texts but also with personas.

+ indoor media:


The campaign also worked with a series of posts and other content specifically made for social media.
On YouTube we used Vogon to create dozens of videos personalized for the most diverse types of searches.

+ vogon:

︎  leomarcal87@gmail.com