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Buddies
//Club Social
//Club Social
Club Social - the number one cracker in Brazil - needed a fully integrated but low budget campaign to reinforce its main feature: its portability. So we based the whole campaign on a very famous pun in Brazil that is all about places: "Mário? Que Mário? Aquele que te comeu atrás do armário!", literally, "Mário? Which Mário? That one who ate you behind the cabinet
_TV spots:
_OOH:
We created a series of unique pieces, personalized not just with texts but also with personas.
We created a series of unique pieces, personalized not just with texts but also with personas.
“Gus? That one who ate you on the bus!"
“Mark? That one who ate you in the park!"
“Smith? That one who ate you in the street"
“Marge? That one who ate you at the vernissage"
+ indoor media:
“Cliff? That one who ate you in the lift!"
“Raul? That one who ate you at the school!"
“Jess? That one who ate you in the class!"
_social:
The campaign also worked with a series of posts and other content specifically made for social media.
On YouTube we used Vogon to create dozens of videos personalized for the most diverse types of searches.
The campaign also worked with a series of posts and other content specifically made for social media.
On YouTube we used Vogon to create dozens of videos personalized for the most diverse types of searches.
+ vogon:
📬 leomarcal87@gmail.com