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Buddies
Club Social
Club Social - the number one cracker in Brazil - needed a fully integrated but low budget campaign to reinforce its main feature: its portability. So we based the whole campaign on a very famous pun in Brazil: "Mário? Que Mário? Aquele que te comeu atrás do armário!", literally, "Mário? Which Mário? That one who ate you behind the wardrobe!".
(If you are not a portuguese speaker, it's like saying "What did the banana "or Club Social" say to the vibrator? I don't know what you're shaking for, she's gonna eat me").
_TV spots:
_OOH:
We created a series of unique pieces, personalized not just with texts but also with personas.
We created a series of unique pieces, personalized not just with texts but also with personas.
+ indoor media:
_social:
The campaign also worked with a series of posts and other content specifically made for social media.
On YouTube we used Vogon to create dozens of videos personalized for the most diverse types of searches.
The campaign also worked with a series of posts and other content specifically made for social media.
On YouTube we used Vogon to create dozens of videos personalized for the most diverse types of searches.
+ vogon: