_context: Club Social needed a fully integrated but low budget campaign to reinforce its main feature: its portability. So we based the whole campaign on a very famous pun in Brazil: "Mário? Que Mário? Aquele que te comeu atrás do armário!", literally, "Mário? Which Mário? That one who ate you behind the wardrobe!".(If you are not a portuguese speaker, trust me, it's very funny).

_TV spots:


We created a series of unique pieces, personalized not just with texts but also with personas.

+ indoor media:


The campaign also worked with a series of posts and other content specifically made for social media.
On YouTube we used Vogon to create dozens of videos personalized for the most diverse types of searches.

+ vogon: