_context: Club Social needed a fully integrated but low budget campaign to reinforce its main feature: its portability. So we based the whole campaign on a very famous pun in Brazil: "Mário? Que Mário? Aquele que te comeu atrás do armário!", literally, "Mário? Which Mário? That one who ate you behind the wardrobe!".

_TV spots:



_OOH:

We created a series of unique pieces, personalized not just with texts but also with personas.



+ indoor media:


_social:

The campaign also worked with a series of posts and other content specifically made for social media.
On YouTube we used Vogon to create dozens of videos personalized for the most diverse types of searches.


+ vogon: