Coke Zero Zero
//The Zero Disruption Ad
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Agency: WPP StudioX Europe // Role: Creative
The most-streamed track among Gen Z isn’t from Lady Gaga, Taylor Swift, or Bad Bunny - it’s white noise. Every day, it racks up over 3 million hours of listening time.
Why? Because 7 in 10 young Europeans struggle with some form of sleep disorder, and white noise has become one of their go-to solutions for drifting off.
But here’s the twist: 56% of Gen Z uses ad-supported streaming services, so just as they’re finally relaxing... BOOM! An ad jolts them awake, throwing their entire sleep cycle off track.
That’s why we teamed up with a sound specialist to create our very own white noise - inspired by one of Coca-Cola’s most iconic sounds: the fizz.
That soothing, familiar sizzle became the heart of our campaign. So when our ad plays between white noise tracks, it blends right in. No disruption, just continuation.
Agency: WPP StudioX Europe // Role: Creative
The most-streamed track among Gen Z isn’t from Lady Gaga, Taylor Swift, or Bad Bunny - it’s white noise. Every day, it racks up over 3 million hours of listening time.
Why? Because 7 in 10 young Europeans struggle with some form of sleep disorder, and white noise has become one of their go-to solutions for drifting off.
But here’s the twist: 56% of Gen Z uses ad-supported streaming services, so just as they’re finally relaxing... BOOM! An ad jolts them awake, throwing their entire sleep cycle off track.
That’s why we teamed up with a sound specialist to create our very own white noise - inspired by one of Coca-Cola’s most iconic sounds: the fizz.
That soothing, familiar sizzle became the heart of our campaign. So when our ad plays between white noise tracks, it blends right in. No disruption, just continuation.
_the idea:
_the tracks:
Partnering with the sound artist and engineer Nico Espinoza, we’ve crafted a full playlist — over three hours long — made entirely from the colored noises found in Coca-Cola Zero Sugar Zero Caffeine.
Partnering with the sound artist and engineer Nico Espinoza, we’ve crafted a full playlist — over three hours long — made entirely from the colored noises found in Coca-Cola Zero Sugar Zero Caffeine.
(Sorry, the playlist is currently only available in Europe. But you can listen to a shorter version here.)
_the making of:
// NY Festivals 2025 . Audio/Radio: Best Use: Streaming - Bronze
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