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Trending Botics
Congresso em Foco
_videocase:
_the platform:
According to a study by FGV/DAPP, around 20% of all discussions about politics on social networks in Brazil are instigated by bots.
These malicious political bots impersonate real users, posting and interacting profusely with tweets that further their causes, thereby creating an artificial engagement.
This makes sure that a certain theme - often supported by Fake News - reaches a growing number of people and gains relevance.
That’s why, by mixing an algorithm with the Twitter’s Streaming API, Congresso em Foco, one of Brazil’s most influential political journals, developed a platform, where on a daily basis, users could follow and compare the candidates and political subjects most tweeted by these bots and their response to every new significant event related to the election, up to election day.
www.trendingbotics.com.br
According to a study by FGV/DAPP, around 20% of all discussions about politics on social networks in Brazil are instigated by bots.
These malicious political bots impersonate real users, posting and interacting profusely with tweets that further their causes, thereby creating an artificial engagement.
This makes sure that a certain theme - often supported by Fake News - reaches a growing number of people and gains relevance.
That’s why, by mixing an algorithm with the Twitter’s Streaming API, Congresso em Foco, one of Brazil’s most influential political journals, developed a platform, where on a daily basis, users could follow and compare the candidates and political subjects most tweeted by these bots and their response to every new significant event related to the election, up to election day.
www.trendingbotics.com.br
_events timeline:
Thanks to real-time data, instead of just explaining how the political manipulation on social media works, we showed it while it was happening. People could understand how daily events related to the election and candidates were being used by bots to shape their opinions on social networks.
_social:
These data could be visualized in real time on our platform, and the highlights were turned into daily shareable cards, in which the activity tracked was summarized, in order to facilitate the understanding for social networks’ audiences.
+daily shareable cards with the analyzed data:
// Cannes Lions 2019 . Digital Craft - Bronze
// 44th Brazilian Creative Club Annual . Digital - Bronze
// 44th Brazilian Creative Club Annual . Design - In Book
// Effie 2019 . Positive Impact - Shortlist
// Ad Stars 2019 . Data Insights - Gold
// Ad Stars 2019 . Mobile - Silver
// Lürzer's Archive Vol.3/2019
// Wave Festival 2019 . Digital Craft - Silver
// D&AD 2019 . Digital Marketing . Creative Use of Technology . In Book
// NY Festivals 2019 . Digital/Mobile - Finalist
// NY Festivals 2019 . Avant-Garde/Innovative: Use of Data - Shortlist
// One Show 2019 . Mobile - Shortlist
// One Show 2019 . Creative Use of Data - Shortlist