Diet Coke
//Love What You Love
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Diet Coke breaks are a beloved ritual among the brand's UK loyalists, offering a few minutes to refresh, reconnect with the things you love, and unapologetically enjoy the moment. After years of using Kate Moss in their campaigns, Diet Coke decided to put their consumers at the centre of the conversation, with stories based on what they've shared on our social media.
_summer promo:
This new season would be all about their loyalists, including the promotional Diet Coke cans, with more than 150 different names on them.
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