REPORTER BRASIL
//Raising hell for 20 years
—
Role: Creative
Role: Creative
Reporter Brasil is a Brazilian independent NGO founded in 2001 by a group of journalists, social scientists, and educators that works to identify and publicize cases of violations of social, environmental, and labor rights to mobilize political, social, and economic leaders.
BIC
//Think Outside of The (Macth)Box
—
Agency: Lowe Brazil // Role: Creative
This campaign won the pitch for BIC lighters in Brazil.
The brief was as simple as it was clear: when it comes to lighting stoves, barbecues, or even cigarettes, many Brazilians still prefer matches—even though they're proportionally more expensive.
Based on that insight, we created the concept "Think outside the matchbox" and brought it to life with a rhythm and aesthetic that's trending all across Brazil.
Brastemp
//Dance
—
Agency: FCB Brazil // Role: Creative
Brastemp (Whirlpool) is a very traditional brand of home appliances in Brazil. After many years of popular advertising, Brastemp wanted to be perceived as a more sophisticated brand, connected to design and style.
Budweiser
//Rock
—
Agency: Africa Creative Brazil // Role: Creative
How do you make your brand the official beer of rock and roll? During an unforgettable wave of massive international tours hitting Brazil, headlined by giants like The Rolling Stones, this campaign was the ultimate opening act. It didn’t just sponsor the music: it permanently defined Budweiser’s territory in the country's international music scene.
Budweiser
//NFL
—
Agency: Africa Creative Brazil // Role: Creative
Budweiser asked us to create an integrated campaign to launch their sponsorship of National Football League (NFL) activities and broadcasts in Brazil. The brief was to showcase the shared values between their way of brewing beer and the universe of football.
Uber
//A Different Way
—
Agency: FCB Brazil // Role: Creative
Launch campaign for Uber in the Brazilian market.
The challenge was to introduce the platform—then still unknown to the general public—while focusing on the acquisition of new driver-partners, a key pillar for establishing and expanding the brand in Brazil.
📬 leomarcal87@gmail.com