REPORTER BRASIL
//Raising hell for 20 years
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Reporter Brasil is a Brazilian independent NGO founded in 2001 by a group of journalists, social scientists, and educators that works to identify and publicize cases of violations of social, environmental, and labor rights to mobilize political, social, and economic leaders.
BIC
//Think Outside of The (Macth)Box
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This campaign won the pitch for BIC lighters in Brazil.
The brief was as simple as it was clear: when it comes to lighting stoves, barbecues, or even cigarettes, many Brazilians still prefer matches—even though they're proportionally more expensive.
Based on that insight, we created the concept "Think outside the matchbox" and brought it to life with a rhythm and aesthetic that's trending all across Brazil.
The brief was as simple as it was clear: when it comes to lighting stoves, barbecues, or even cigarettes, many Brazilians still prefer matches—even though they're proportionally more expensive.
Based on that insight, we created the concept "Think outside the matchbox" and brought it to life with a rhythm and aesthetic that's trending all across Brazil.
Brastemp
//Dance
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Brastemp (Whirlpool) is a very traditional brand of home appliances in Brazil. After many years of popular advertising, Brastemp wanted to be perceived as a more sophisticated brand, connected to design and style.
Uber
//A Different Way
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Launch campaign for Uber in the Brazilian market.
The challenge was to introduce the platform—then still unknown to the general public—while focusing on the acquisition of new driver-partners, a key pillar for establishing and expanding the brand in Brazil.
The challenge was to introduce the platform—then still unknown to the general public—while focusing on the acquisition of new driver-partners, a key pillar for establishing and expanding the brand in Brazil.
📬 leomarcal87@gmail.com